SAP Commerce + Magnolia CMS

How to use Magnolia and SAP Commerce together

What Sap Commerce offers

SAP Commerce, formerly known as SAP Hybris Commerce, is an enterprise-level e-commerce platform designed to help businesses create seamless, personalized, and omnichannel shopping experiences for their customers. As a leading solution in the e-commerce industry, SAP Commerce offers a wide range of features and capabilities to drive sales, enhance customer engagement, and streamline business operations.

One of the key strengths of SAP Commerce is its flexibility and scalability. The platform is highly customizable and can be tailored to meet the specific needs and requirements of businesses across various industries. Whether it's a small startup or a large enterprise, SAP Commerce provides the tools and resources necessary to create a unique and engaging online shopping experience.

SAP Commerce enables businesses to deliver personalized shopping experiences by leveraging customer data and insights. With advanced segmentation and targeting capabilities, businesses can create targeted marketing campaigns, personalized product recommendations, and dynamic pricing strategies to engage customers and drive conversions.

Another standout feature of SAP Commerce is its omnichannel capabilities. The platform allows businesses to seamlessly integrate their online and offline sales channels, providing customers with a unified shopping experience across multiple touchpoints. Whether it's a website, mobile app, social media platform, or physical store, SAP Commerce ensures consistency and coherence in the customer journey.

SAP Commerce also offers robust product management and merchandising tools to help businesses effectively manage their product catalogs, inventory, pricing, and promotions. With real-time inventory tracking, automated replenishment, and intelligent merchandising algorithms, businesses can optimize their product offerings and drive sales.

Furthermore, SAP Commerce provides comprehensive analytics and reporting tools to track key performance metrics such as sales performance, customer behavior, and marketing effectiveness. With actionable insights and real-time analytics, businesses can make informed decisions to optimize their e-commerce operations and drive business growth.

Overall, SAP Commerce is a powerful e-commerce platform that empowers businesses to deliver exceptional shopping experiences, drive sales, and build customer loyalty. With its flexible architecture, personalized marketing capabilities, omnichannel functionality, and robust analytics, SAP Commerce is the ideal solution for businesses looking to succeed in today's competitive e-commerce landscape.


Integration of Commerce Systems

Integrating a commerce system is, in general, not an easy task, but the complexity highly depends on the requirements you have. The biggest cost drivers are usually custom workflows or commerce or cms which don't fit the main goals of these workflows. You could use a headless solution with React, Angular or Vue which highly changes options to integrate 3rd party systems, rather than doing it the conventional way through SSR.

Please bear in mind that we only show ways to solve specific needs, and we cannot go into every aspect of a commerce integration here. In this case, a green color is meant to signify not just a simple integration, but rather that it serves as a solid, supported, and tested starting point.

Predefined Commerce Connector

Connect with the Commerce Connector Pack

The main focus of the Commerce Connector Pack is to connect magnolia cms to any type of PIM or commerce system that offers APIs. The central feature is to pick product or catalog information from these external systems and integrate it into magnolia-based components like carousels and teasers. Everything is done through magnolia's user interface, so you don't need to switch application contexts.

The module will offer you the option to choose any type of product information from SAP Commerce and display it however you like inside Magnolia.

For SAP Commerce there is already an official predefined connector module available, which is based on the connector pack from magnolia cms. The benefit is that you don't need to start from scratch. The basic implementation is done, and you can concentrate on custom workflows. If you want to learn more about this module, please contact Magnolia they will help you with the integration.

Headless Integration

Storefront Integration

Like many other commerce systems, SAP Commerce also has its own storefront solution called Spartacus. Arvato Systems provides an integration. If you want to learn more about it, please contact Arvato Systems they will help you with the integration.