Salesforce Commerce + Magnolia CMS

How to use Magnolia and Salesforce Commerce together

What Salesforce Commerce offers

Salesforce Commerce, formerly known as Salesforce Commerce Cloud, is a robust e-commerce platform that empowers businesses to create engaging online shopping experiences for their customers. With its suite of tools and features, Salesforce Commerce enables businesses to streamline their online sales processes, drive customer engagement, and increase revenue.

One of the key features of Salesforce Commerce is its comprehensive storefront customization capabilities. Businesses can create personalized, branded storefronts that reflect their unique identity and offerings. With flexible design options, intuitive content management tools, and responsive templates, businesses can easily create visually stunning and user-friendly online stores that resonate with their target audience.

Another highlight of Salesforce Commerce is its powerful merchandising and product management tools. Businesses can efficiently manage their product catalogs, including inventory, pricing, and promotions, to ensure a seamless shopping experience for customers. With advanced merchandising capabilities, businesses can create targeted product recommendations, upsell and cross-sell opportunities, and dynamic pricing strategies to maximize sales and customer satisfaction.

Salesforce Commerce also offers robust marketing and customer engagement features to help businesses drive traffic to their online stores and nurture customer relationships. From email marketing campaigns and personalized promotions to social media integrations and loyalty programs, Salesforce Commerce provides businesses with the tools they need to attract, engage, and retain customers throughout their buying journey.

Additionally, Salesforce Commerce prioritizes scalability and flexibility, allowing businesses to adapt and grow their online stores as their needs evolve. With cloud-based infrastructure, seamless integrations with other Salesforce products, and a vast ecosystem of third-party apps and extensions, businesses can easily extend the functionality of their online stores and integrate with other business systems to optimize their operations.

Furthermore, Salesforce Commerce offers comprehensive analytics and reporting capabilities, providing businesses with valuable insights into their online sales performance, customer behavior, and market trends. With actionable data and real-time analytics, businesses can make informed decisions to optimize their online store performance and drive continuous growth.

Overall, Salesforce Commerce is a powerful e-commerce platform that empowers businesses to create compelling online shopping experiences, drive sales and customer engagement, and scale their online operations with confidence. With its extensive features, flexibility, and integration capabilities, Salesforce Commerce is the ideal solution for businesses looking to succeed in the competitive world of e-commerce.


Integration of Commerce Systems

Integrating a commerce system is, in general, not an easy task, but the complexity highly depends on the requirements you have. The biggest cost drivers are usually custom workflows or commerce or cms which don't fit the main goals of these workflows. You could use a headless solution with React, Angular or Vue which highly changes options to integrate 3rd party systems, rather than doing it the conventional way through SSR.

Please bear in mind that we only show ways to solve specific needs, and we cannot go into every aspect of a commerce integration here. In this case, a green color is meant to signify not just a simple integration, but rather that it serves as a solid, supported, and tested starting point.

Predefined Commerce Connector

Connect with the Commerce Connector Pack

The main focus of the Commerce Connector Pack is to connect magnolia cms to any type of PIM or commerce system that offers APIs. The central feature is to pick product or catalog information from these external systems and integrate it into magnolia-based components like carousels and teasers. Everything is done through magnolia's user interface, so you don't need to switch application contexts.

The module will offer you the option to choose any type of product information from Salesforce and display it however you like inside Magnolia.

For Salesforce there is already an official predefined connector module available, which is based on the connector pack from magnolia cms. The benefit is that you don't need to start from scratch. The basic implementation is done, and you can concentrate on custom workflows. If you want to learn more about this module, please contact Magnolia they will help you with the integration.

Headless Integration

Storefront Integration

Like many other commerce systems, saleforce also has its own storefront solution. Magnolia provides an out-of-the-box integration through their Headless Accelerator.