Adobe Marketo + Magnolia CMS

How to use Magnolia and Adobe Marketo together

What Adobe Marketo offers

Adobe Marketo is a robust marketing automation platform designed to empower businesses in orchestrating personalized and effective marketing campaigns. Part of the Adobe Experience Cloud, Marketo offers a comprehensive suite of tools for lead management, engagement marketing, and analytics.

At the core of Marketo is its ability to streamline marketing processes, allowing organizations to nurture leads, execute targeted campaigns, and measure their impact. The platform facilitates the creation of engaging and personalized experiences for prospects and customers across various digital channels.

Marketo's lead management capabilities enable businesses to capture, score, and prioritize leads effectively. It provides tools for managing the entire lead lifecycle, from initial awareness to conversion, ensuring a seamless and optimized customer journey.

Engagement marketing is a key focus of Marketo, empowering organizations to deliver personalized and relevant content to their audience. The platform supports the creation of dynamic and behavior-based campaigns, fostering deeper connections with customers.

Analytics play a crucial role in Marketo, providing businesses with insights into the performance of their marketing efforts. From measuring the effectiveness of campaigns to understanding customer behavior, Marketo's analytics tools contribute to data-driven decision-making.

Marketo stands out for its integration capabilities, seamlessly connecting with other Adobe Experience Cloud solutions and third-party applications. This ensures a unified and cohesive marketing ecosystem, enhancing collaboration and efficiency.

With a focus on scalability and flexibility, Marketo caters to businesses of all sizes, helping them adapt and grow in dynamic marketing environments. Its user-friendly interface and automation features enable marketers to optimize their workflows and drive tangible results.

In essence, Adobe Marketo is a comprehensive marketing automation solution that empowers organizations to create, manage, and analyze sophisticated marketing campaigns. Through its feature-rich platform, Marketo contributes to the creation of meaningful customer experiences and the achievement of marketing objectives.

Easy peasy, out of the box

Form module integration

A very basic integration could be achieved through a form processor within Magnolia's form module. After the submission of a form, the submission executes a chain of functions. They are called form-processors. In these functions, you could send a POST method to the corresponding end point of any marketing automation tool.

Development and module installation needed

Connect with the Marketing Automation Connector Pack

Beside the form module solution, which does not offer you to use Adobe Marketo Forms within Magnolia, you could also use an extension for Adobe Marketo that builds upon the Magnolia Marketing Automation Connector Pack. This Connector Pack can be obtained directly from Magnolia alongside the DX Core edition.

The module will offer you the option to choose any type of Adobe Marketo Form and display it however you like inside Magnolia.

For further help, please contact the folks from Magnolia. They will help you, for sure.

Inject a light module and configure it

Embed sign up form from Adobe Marketo

If you only prefer to show a sign-up form, you could also create a form inside Marketo and use a usual HTML component within the magnolia page. If you don't have an HTML component available, please ask your implementation administrator. They probably removed permissions.