Active Campaign + Magnolia CMS

How to use Magnolia and Active Campaign together

What ActiveCampaign offers

ActiveCampaign is a versatile and comprehensive customer experience automation platform that goes beyond traditional email marketing. It provides businesses with a suite of tools to engage with their audience, automate marketing processes, and enhance customer relationships.

At its core, ActiveCampaign offers robust email marketing capabilities. Users can create visually appealing email campaigns using an intuitive drag-and-drop editor, ensuring a seamless design process. The platform facilitates personalized communication through advanced segmentation, allowing businesses to tailor messages based on customer behaviors and preferences.

One of ActiveCampaign's standout features is its automation capabilities. It goes beyond basic automation by offering a visual automation builder that enables users to design intricate customer journeys. Automation workflows can be created based on various triggers and conditions, ensuring timely and relevant interactions with customers throughout their journey.

In addition to email marketing and automation, ActiveCampaign provides a unified customer experience by integrating CRM (Customer Relationship Management) features. Users can manage and organize customer data, track interactions, and gain a holistic view of each customer. This integrated approach allows for more personalized and effective communication.

ActiveCampaign's intelligence-driven features include predictive sending, which optimizes the timing of email delivery based on the recipient's past engagement patterns. This ensures that emails are sent when the recipient is most likely to engage, maximizing the impact of campaigns.

Furthermore, the platform supports multichannel marketing by incorporating SMS marketing capabilities. Users can seamlessly integrate SMS into their marketing strategies to reach customers through multiple channels, enhancing overall communication effectiveness.

Analytics and reporting are integral components of ActiveCampaign, providing users with insights into the performance of their campaigns. Real-time tracking of opens, clicks, and other metrics empowers businesses to make data-driven decisions and continually refine their marketing strategies.

ActiveCampaign's commitment to customer success is evident through its comprehensive support resources, including a knowledge base, webinars, and responsive customer support. This ensures that users can leverage the full potential of the platform and achieve their marketing goals.

In summary, ActiveCampaign stands out as a comprehensive customer experience automation platform, offering advanced email marketing, automation, CRM integration, multichannel marketing, and analytics features. It caters to businesses looking to elevate their marketing efforts and build meaningful connections with their audience.

Easy peasy, out of the box

Form module integration

A very basic integration could be achieved through a form processor within Magnolia's form module. After the submission of a form, the submission executes a chain of functions. They are called form-processors. In these functions, you could send a POST method to the corresponding end point of any marketing automation tool.

Development and module installation needed

Connect with the Marketing Automation Connector Pack

Beside the form module solution, which does not offer you to use ActiveCampaign Forms within Magnolia, you could also use an extension for ActiveCampaign that builds upon the Magnolia Marketing Automation Connector Pack. This Connector Pack can be obtained directly from Magnolia alongside the DX Core edition.

The module will offer you the option to choose any type of ActiveCampaign Form and display it however you like inside Magnolia.

For further help, please contact the folks from Magnolia. They will help you, for sure.

Easy peasy, out of the box

Embed sign up form from Active Campaign

If you only prefer to show a sign-up form, you could also create a form inside ActiveCampaign and use a usual HTML component within the magnolia page. If you don't have an HTML component available, please ask your implementation administrator. They probably removed permissions.